Eat your own dog food


Product Managers are always busy.  They work on multiple things  over the course of a normal day and the same pattern stays intact for the lifecycle of the project .  During a project release PMs get a chance to see a lot of demos but hardly get an opportunity to actually install and use their product.   It's important for product managers to not only understand the market/technical dynamics, industry , customer profile, competitive landscape etc but also understand the "DNA" of their own product. Superficial knowledge results decisions that are not based on facts.  Eat your own dog food is important for you/your team to understand what customers have to go through (good and bad) to use your products.  Take time out from your daily grind and spent time with the pre sales guy , do a quick POC  , come back with findings and you will see a remarkable difference in your approach to all the decisions you take and would help define products from an end users perspective. 

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